Advertising in China – The QQ Online Social Media Platform
The QQ online social media platform is a great way to connect with people and share ideas. Its users can send and receive instant messages, blog, listen to music, send photos and videos, and join online groups. Moreover, they can also follow celebrities and news. For example, the Chinese boy band TFBoys has 42 million fans on QQ. QQ also offers great advertising opportunities for companies, who can use the platform to promote their products or services.
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Xiao Hong Shu
Xiao Hong Shu is an e-commerce platform that offers users the opportunity to post reviews, share photos, participate in discussions, and post original content. Like Instagram, Xiao Hong Shu combines user-generated content with e-commerce. This combination has proven to be a successful one for the company, which has tripled in size since mid-2018. It now has more than 300 million registered users and has recently raised $300 million in funding. Its value was estimated at US$3 billion as of last year.
Before the arrival of rival platforms WeChat and Weibo, QQ was the most popular form of online communication in China. QQ users tend to be younger than those on WeChat. However, the platform is facing stiff competition from WeChat Official Accounts and WeChat Work, which are similar to Western messaging platforms such as Slack.
The Meituan-Dianping online social media platform in China has recently launched a social feature for its users. The feature will allow users to share their orders and messages with their friends. The service is more popular on desktops than on smartphones, and is integrated with email and file management. Users will also have the option to “like” or comment on posts to connect with others.
Meituan-Dianping works similarly to Yelp, allowing users to leave reviews about businesses. It’s the largest review service in China and offers a variety of advertising opportunities. In addition to location-based promotions, Meituan-Dianping allows for advanced targeting, which makes it an ideal advertising platform.
In China, the number of users using the Tencent QQ social networking service has surpassed one million. The service first topped 100000 user accounts in February 2000 and reached its new record level eight months later. Today, the service is used by over 700 million users, with an increase in users per day in recent years.
Tencent’s QQ social networking app is the leading instant messenger in China, with more than 829 million monthly active users on mobile devices and 521 million monthly active users on smart devices. In a recent Guinness World Record for the most users online, Tencent QQ became the first Chinese instant messenger to hit the mark. This huge number of users gave the company a strong base for developing new products and services such as QQ Wallet. The QQ Wallet allows users to pay for everything from mobile phone top-ups to movie tickets and more with a single user ID.
QQ Enterprise offers a variety of options for brands to promote their products and services to the Chinese internet community. The name QQ means “cute” in Chinese, and its scarf-wearing penguin mascot reinforces the platform’s friendly and welcoming image. However, some civil liberties commentators have criticized the company for complying with government surveillance. Regardless of its privacy issues, QQ is still considered to be an superior product in China.
QQ is China’s largest social media platform, with more than 500 million monthly active users on smart devices. It’s one of the most popular advertising channels in China. To promote your brand on QQ, businesses can create an exclusive account, called a QZone. These accounts allow businesses to engage in paid marketing programs. QQ creates content exclusively for brands and publishes it on the platform.