3 Best Practices to Build Your Audience on Instagram

Instagram is now the most popular social media platform in America. Brands can’t afford to not use this platform for their digital marketing. However, just creating an Instagram account for your brand or business is not enough. You need to ensure your Instagram profile delivers value for your brand.

Adopting some best practices for marketing on Instagram will help you stay ahead of your competitors. These practices are linked with increasing your brand visibility, gaining new followers, and making your audience engage more with your brand.

Here are some of the best practices you may adopt to enhance your presence on Instagram.

Maintain a Consistent Feed of High-Quality Visuals

Instagram is all about visuals and aesthetics. You will not get ahead on this platform if you post badly photographed images and substandard graphics. Your audience will be attracted to your account only if you post high-quality videos and images. They will help you stand out on Instagram.

Use filters and colors smartly on Instagram. They will make your photos look good and will also provide a consistent feel and look to your Instagram account. You should ideally look to use visual styles and color combinations that are consistent with your brand identity. For example, if you are managing the Instagram page of Coca-Cola, your content should have colors associated with the brand.

Stay On Top of Instagram Changes and Updates

Instagram, like other social media platforms, keeps on evolving. You need to constantly be up-to-date with the latest Instagram features and trends. Being aware of these changes will help you to use them to your advantage and hence stay ahead of your competition.

Something else that will help you stay ahead of your competitors is the reliable internet connectivity like the one offered by Windstream Communications.

IGTV and Stories are popular options for creating content on Instagram. This has been supplemented with the introduction of additional features like Instagram Shopping and Reels in recent times. These features can be used to engage audiences and influence store conversions. Some features like augmented reality filters for Instagram Stories have also been upgraded. You can also produce your custom AR filters. This will help in strengthening audience engagement and help your account become more visible on Instagram.

Being aware of such feature updates will help you leverage them on a priority basis and will drive your audience engagement.

Pay Attention to What Your Audience Wants

You need to be aware of the kind of content your audience wishes to see. Very often, your followers will not explicitly mention what they want to see. However, their actions and behavior will tell a lot about what they demand. Use social media analytics to get insights into the type of content your audience may like to consume.

Instagram users generally prioritize good customer service, followed by engaging content and transparency. Your marketing efforts will get hampered if you post content without keeping your audience in mind. Don’t make guesses about the kind of content your followers may find interesting. Keep your biases aside and use data analytics to get to know what your audience cares about.

Getting insights on social media platforms will help you identify what kind of content generates high engagement. You will know the approach you need to take to get your followers to post comments on your Instagram posts.

If you have these insights, they will help you come up with interesting content ideas to engage with your audience. Modify your content strategy to give your existing and potential followers the kind of content they wish to see.

Summing Up

Brands and corporates have been consistently increasing their marketing activities on Instagram. Hopefully, the best practices mentioned here will help you leverage Instagram to strengthen your brand. However, before you begin to work on Instagram marketing, you need to ensure you are using a dependable internet connection. Get connected with Windstream to get the reliability you need to smoothly run your business.

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