The world of SEO is always changing. And with fewer resources and less manpower, small businesses are always at a disadvantage. They often cannot compete with larger businesses when it comes to link building and technical optimization. But this does not mean that you cannot stay competitive in the search engines – it just means that you need to be a bit more strategic with your approach.
In order to stay ahead of the curve, small businesses need to adopt some new strategies as it is one of the most important aspects of any online marketing strategy. Here are some of the most important technical SEO services tactics that will be crucial for your success this year.
- Make sure your website is fast and secure.
Google has said that page speed is a ranking factor, so it is important to make sure your website loads quickly. You can use tools like Google PageSpeed Insights and Pingdom to test your website speed and identify areas for improvement. And since security is also important for SEO, be sure to have an SSL certificate installed on your website.
- Make sure your website is mobile-friendly.
Mobile traffic now accounts for over half of all global internet traffic, so it is essential that your website is optimized for mobile devices. This means having a responsive design that automatically adjusts to the screen size of the device, as well as making sure your content is easy to read and navigate on a small screen. You can test how mobile-friendly your website is by using Google’s Mobile-Friendly Test tool.
- Use keyword research to find the right keywords.
Keyword research is an essential part of any SEO strategy, and it is especially important for small businesses who need to be more strategic with their keyword choices. Instead of trying to rank for broad, general keywords, focus on long-tail keywords that are more specific and less competitive. You can use tools like Google Keyword Planner and Moz Keyword Explorer to research keywords.
- Optimize your website for voice search.
Voice search is becoming increasingly popular, with 20% of mobile searches now being done by voice. And since small businesses are often local businesses, optimizing voice search can be helpful with queries. This means including your city or region in your keywords, as well as making sure your NAP (name, address, and phone number) is up-to-date and consistent across the web.
- Build links the right way.
Link building is still an important part of SEO, but it should be noted to build links the right way. This means avoiding spammy link building tactics and instead focusing on strategies that will get you high-quality links, such as guest blogging, creating informative content, and getting listed in directories.
6.Use structured data.
Structured data is a code that you can add to your website to help search engines understand your content better. This can be used for things like Rich Snippets, which are small pieces of information that are displayed alongside your listing in the search results. Adding structured data to your website can help you stand out in the search results and attract more clicks.
- Monitor your progress with Google Analytics.
Google Analytics is a free tool that you can use to track your website traffic and monitor your SEO progress. It’s important to keep an eye on your SEO metrics and online reputation repair tasks so that you can see how your efforts are paying off and make adjustments to your strategy as needed.
Investing in SEO will be crucial for small businesses who want to compete in the digital world. And these tips will help ensure that your website is visible to your target audience.
SEO is constantly evolving and small businesses need to stay up-to-date with the latest changes in order to maintain their ranking. Implementing these seven technical SEO strategies will help your business rank higher in search engine results pages (SERPs) and increase website traffic in 2022. Remember, what worked in 2020 may not necessarily work now. That is why it is important to stay up-to-date on the latest trends and strategies or work with the best digital marketing agency.
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